BOOK


A worthwhile buy.
			October 1991 DELAY LETTER 

JR has the ability to look at the world and see where it is going.
His book now serves as our handbook of strategy and tactics in our
work with financial services institutions.
			Arthur M. Hughes
			Executive Vice President
			ACS
			Reston, VA 
			October 1991

			Walter Schmid
			Marketing Consultant
			Zurich, Switzerland
			October 1991

It has been written for experts who need tactical and strategic advice.
It returns the seasoned direct marketer back to basics...
			Richard A. Arehart
			Guarantee Reserve Life Insurance Company
			Calumet City, IL
			October 1991

...a wonderful combination between strategy and practice.
			Frits van Dorst
			Managing Director
			Direct Marketing Institute of Netherland
			September 1991

This book is an excellent reference tool and could very well be
used as text for an advanced direct marketing course.
			Bill Brennan
			Regional Vice President
			MasterCard International
			San Ramon, CA 
			August 1991

How did the financial world get along WITHOUT this book?
			Murray Raphel
			President
			Raphel Marketing
			Atlantic City, NJ 
			August 1991

Typical Rosenfield at his best...comprehensive, yet incisive.
			John W. Booth
			Chairman
			The D.M. Group (Europe) Ltd.
			London, England
			August 1991

Jim is one of the most thoroughly knowledgeable product
direct marketers I've ever met.
			Robert A. Slepicka
			Vice President
			New York Life Insurance Co
			New York, NY
			August 1991

Jim Rosenfield has become the most authoritative speaker on
direct marketing financial services in the world today because
of his honest approach to the subject...a remarkable book.
			Ian Kennedy
			K&D Bond Direct
			Surry Hills NSW Australia
			August 1991

...an indispensable tool.
			Dick Montesi
			President
			Direct Marketing Educational Foundation
			New York, NY 

No fluff here.
			David Shepard
			David Shepard Associates, Inc.
			Dix Hills, NY

...practical, systematic and insightful, all wrapped around
by a balanced sense of vision.
			Eric Tai
			Chief Manager Marketing
			Australia and New Zealand Banking Group
			Melbourne, Australia
			August 1991

...absolutely essential reading for anyone involved in the
marketing of financial services.
			Vin Jenkins
			Managing Director
			Clemenger Direct Response
			Melbourne VIC Australia
			August 1991

Rosenfield blends his encyclopedic knowledge of the financial
services industry with his witty presentation style to produce
down-to-earth, practical advice on getting a program done.
			August 1991
			INSIDE FINANCIAL SERVICES MARKETING Promotional Piece

...informative, accurate and right to the point.
			John J. Harrison
			DiMark
			Newtown, PA
			August 1991
 



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