ARTICLES


Your column is like a direct mail class every issue.
			Thomas Mitchell
			Mitchell Media & Marketing
			San Anselmo, CA
			July 1996

And keep writing those witty articles!
			Melinda J. Halpert
			Director, Membership Development
			AARP
			Washington, DC
			January 1996

Many of my successes...are a direct result of carefully employing your
words of wisdom.  Those pearls that you so eloquently share have served me well.
			Ramona Vasquez
			Vice President, Direct Marketing Manager
			First Interstate Bank
			Los Angeles, CA
			January 1996

Thanks for the continuing wit and wisdom.
			Tom Marnell
			Chicago, IL
			January 1996

...your articles are the only reason I read DIRECT MARKETING.
Please continue to educate and amuse.
			Jennifer Fisher
			Communication Resources
			Canton, OH
			December 1995

As if it's not enough that you actually have some great ideas,
you're also a wonderful writer.
			Phil Johnson
			Phil Johnson Associates, Inc.
			Cambridge, MA
			June 1995

You are a terrific writer.  You make this stuff interesting.
			Duncan Pollock
			Executive Vice President
			Ammirati & Puris/Lintas
			New York, NY			
			DIRECT MARKETING Magazine Articles
			April 1995

A one word reaction to JRR's "Plugging the Leaky Bucket":
BRILLIANT!  No, make it two:  BRAVO!
			Edward J. Finn
			Superior Sales/Management Training, Inc.
			Morristown, NJ
			October 1994 issue SALES & MARKETING Magazine

...your fabulous insights into our profession and its nuances,
continue to propel me and my company to do great things.
			Martin Williams
			Cartwright Williams
			E. Sydney NSW Australia              
			July 1994

You are a beacon of enlightenment in the business.
			Robert Ellis Smith
			Editor
			PRIVACY JOURNAL
			Providence, RI
			February 1994

You tell it like it is; and I also appreciate your good-mannered
delivery of the "bad news."
			John A. Lutz
			President
			True Basic Inc.
			February 1994

Your "In The Mail" in the January 1994 issue of DIRECT MARKETING is terrific.
I'm looking forward to your next cannonade.
			Ed Bresnan
			Home Savings of America
			Los Angeles, CA
			January 1994

I read your IN THE MAIL column religiously--it is one of the main reasons I
pay for my DIRECT MARKETING Magazine subscription.
			Brian Kurtz
			Vice President
			The Boardroom
			New York, NY
			December 1993

I love your columns in DIRECT MARKETING--particularly the recent one
spotlighting Boardroom Lists' promos.  Lots of profound insights and observations,
with a good dose of humor.  You contribute a lot to our industry.
			Jimmy Calano
			President/CEO
			CareerTracks
			October 1993

I've been reading your stuff for a couple of years, and I love
the way you cover things.  With intelligence and humor.
			Ed Bresnan
			Senior Writer
			Griffin Creative Group
			August 1993

The articles made great sense--from a marketing point-of-view
as well as a privacy point-of-view.
			Letter to editor of DIRECT
			IN SEARCH OF DIRECT MARKETING
			Robert Ellis Smith
			PRIVACY JOURNAL
			Providence, RI
			July 1992

I haven't laughed so hard at a review since the Medved brothers'
Golden Turkey Awards book.
			M.J. McCormick, President
			V&B Direct
			Toronto, Ontario, Canada
			DIRECT MARKETING Magazine article
			July 1992

Your articles in DIRECT MARKETING magazine continue to get rave reviews.
			Mollie Neal
			Editor
			DIRECT MARKETING Magazine
			Garden City, NY
			June 1992

"In Search of Database Marketing" brings some sanity to that
"mother of all buzzwords," database marketing.
			Letter to the Editor of DIRECT
			Richard Trenbeth
			Aptos, CA
			June 1992

"In Search of Database Marketing" was the most refreshing,
insightful article I've read in recent memory.
			Letter to the Editor of DIRECT
			Roy Ellison
			Cleveland, OK
			June 1992

...brilliant...flowing with insight and humor.
			Doug Smith
			President
			Pat Ervin and Doug Smith Advertising
			Omaha, NE
			IN SEARCH OF DIRECT MARKETING
			May 1992

Not only does it contain a lot of insightful, comment, it's
actually crafted by someone who cares about words and meaning.
			Gordon W. Grossman
			Chappaqua, NY 
			IN SEARCH OF DIRECT MARKETING, PART I
			DIRECT
			March 1992

I think you've done a great job of defining and describing environmentalism
and privacy as the Scylla & Charybdis of the future of database marketing.
			Gordon W. Grossman
			Chappaqua, NY 
			IN SEARCH OF DIRECT MARKETING, PART II
			DIRECT
			March 1992

Your recent DIRECT articles on database marketing were excellent.
			Rudy Oetting
			Oetting & Company, Inc.
			New York, NY 
			IN SEARCH OF DIRECT MARKETING
			DIRECT
			March 1992

It's absolutely fantastic.  You have no peer in this field.
			Vin Jenkins
			Clemenger Direct Response
			Melbourne VIC 	Australia
			IN SEARCH OF DIRECT MARKETING  
			DIRECT
			March 1992

yes...yes...yes
			Neil Raphel
			Raphel Marketing
			Atlantic City, NJ 08401
			IN SEARCH OF DIRECT MARKETING
			DIRECT
			March 1992

Your column is well written, funny, educating and the
highlight of the magazine.
			Kate K. Davis
			Marketing Assistant
			Midrange Computing
			Valley Center, CA
			DIRECT MARKETING articles
			1991

...wonderful logic and perception coupled with a great
deal of humour and good sense.
			Janine van Stolk
			Reader's Digest Association Far East Limited
			Hong Kong
			November 1991

Your discussion of America's postliterate society and its effects
upon direct marketing was fascinating.
			Thomas F. Wobker
			Vice President  Corporate Marketing
			Transtector Systems	
			Hayden Lake, ID
			DIRECT MARKETING articles 
			August 1991 


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