Jim Rosenfield: Direct Marketing, e-Commerce, Relationship Marketing, Technology, Privacy, Consumer Culture -- And Much More
One of the world's pre-eminent experts on relationship marketing, direct marketing, database marketing, and the Internet -- and the only one who is also a privacy advocate! In fact, he and his wife have a foundation that helps support The Privacy Rights Clearinghouse, the only such consumer-advisory facility in the U.S.

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Complete Bibliography

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Jim Rosenfield is provocative, quotable and says what he thinks, no holds barred. He has published a book and more than 400 articles during a long career, and has delivered over a thousand speeches and seminars just about everywhere in the world. He has consulted for household names such as MasterCard International, AT&T, IBM, Citibank, American Airlines and scores more, both in the US and abroad.

His current areas of interest are technology and its cultural impact, particularly the Internet; privacy, in all of its ramifications; the present and future of e-Commerce; relationship marketing; consumer psychology; and the aging of the Baby Boomers. A new speech, "After the Gold Rush: Some Observations on the Near Future of the Internet, E-Commerce and Relationship Marketing" has received rave reviews on several continents.

An articulate, disarming, and frequently humorous speaker and interviewee, Jim Rosenfield has appeared in publications such as The Wall Street Journal, The New York Times, The Los Angeles Times, Forbes, Fortune, Business Week, as well as The Philadelphia Inquirer, The Kansas City Star, The San Diego Union, and many, many more. He has been interviewed recently by CNN, ABC's 20/20, Dateline: NBC, CBS's 60 Minutes, and National Public Radio, as well as numerous TV and radio stations in Asia/Pacific, Africa and Latin America, three parts of the world where he spends considerable time.

A graduate of Columbia University, Jim Rosenfield lives in the San Diego, California area, where he is Chairman of Rosenfield & Associates. For insights and plain talking that you simply don't expect from a marketing authority, he is a "must," both as a speaker and an interviewee.

 

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© 2011, James R. Rosenfield. All rights reserved. Use by permission only.