James Rosenfield Bibliography


ARTICLES AND INTERVIEWS: JAMES R. ROSENFIELD - For copies of articles and interviews, please contact Jim Rosenfield. - Please include mailing address and/or fax number.
TITLE	PUBLICATION	DATE
What's New and Different?	Marketing Magazine	October 2004
Theoretically Speaking	Direct Magazine	September 2004
Deconstructing “Buy 1 – Get 1 Free!”	Marketing Magazine	September 2004
Direct Mail: Using Theory to Improve Your Practices	Marketing Magazine	August 2004
Privacy and ‘Permission-Based Marketing'	Marketing Magazine	July 2004
Whatever Happened to Relationship Marketing? Nine Big Mistakes	Principles of Marketing by James Spiers (Kendall/Hunt Publishing Company)	2004
Why Americans Hate Advertising	Marketing Magazine	June 2004
Brand and Branding – Revisited Yet One More Time Again	Marketing Magazine	May 2004
My Computer Crash and Our Faustian Bargain	Marketing Magazine	March 2004
Relationship Marketing, 2004	Marketing Magazine	April 2004
Why Owners Put Lives on Line	New York Post	April 2004
The Customer Service Quadrant: A Survival Guide	Marketing Magazine	February 2004
Disservice, Anglo-American Style	Marketing Magazine	November 2003
Cupidity, stupidity and technology: the sad tale of American telemarketing	Marketing Magazine	October 2003
Mutant Mobile Mania	Marketing Magazine	December 2003
Oh, Those Tobacco Marketers	Marketing Magazine	September 2003
An Appreciation and Two Diatribes	Marketing Magazine	August 2003
Clients and Agencies: Alas, There is no Hope	Marketing Magazine	July 2003
Goodbye “Internet” and Hello “Internet”	Marketing Magazine	April 2003
De-Horning Email’s Devil Child	Marketing Magazine	March 2003
The Tale of My Demotion	Marketing Magazine	June 2003
Polish Ponderings	Marketing Magazine	May 2003
Wywiad	Biuletyn Informacyjny (Poland)	April 2003
14 mitów dotyczacych marketingu	Impact (Poland)	April 2003
Death by Presentation, and 14 Modes of Resurrection	Marketing Magazine	February 2003
An Unabashed Ode to Direct Mail	Canadian Direct Marketing News	December 2002
Thinking About the Future	Marketing Magazine	December 2002
The Trouble with Advertising, Part 2	Marketing Magazine	November 2002
Hang It Up	Direct Magazine	November 2002
An Ode to Direct Mail	Australia Post Priority, (Australia)	October 2002
The trouble with advertising	Marketing Magazine	October 2002
September 11 up close, and a warning about 'Globalisation'	Marketing Magazine	September 2002
Clean out, then clean up!	Marketing & eBusiness	August 2002
The Devil's Dictionary, Redux Again	Marketing & eBusiness	July 2002
An Ode to Direct Mail	Marketing & eBusiness	June 2002
Who the heck is Stephanie?	Marketing & eBusiness	May 2002
Customer Relationship Marketing: A brief History and a Big Mystery	Marketing & eBusiness	April 2002
Just when you thought it was safe to go back to your letterbox...	Marketing & eBusiness	March 2002
A Short History of Relationship Marketing	Customer Contact World (Australia)	March 2002
What the ‘Devil’ Advocates	The Australian (Australia)	February 26, 2002
The Hatefulness of Spam	Canadian Direct Marketing News	January 2002
The Worst Junk e-Mail in History	Marketing & eBusiness	December 2001
The Devil's Dictionary of Marketing Redux	Direct Marketing Magazine	October 2001
Response to DMA’s Letter re 2001 Fall Conference	Privacy Journal	October 2001
The Devil's Dictionary of Marketing Part 2	Direct Marketing Magazine	September 2001
Devil’s Dictionary of Marketing	Marketing & eBusiness	August 2001
My Life as a Customer, or Why "CRM" is the Biggest Hoax in Business	Direct Marketing Magazine	July 2001
Tackling the Tough Topics	Direct Marketing Magazine	June 2001
Customer Focus-Pocus	Marketing & eBusiness	June 2001
U.S. Cigarette Marketing, 2001:The Lowest Ring of the Inferno	Direct Marketing Magazine	May 2001
Bedazzled! Cigarette Marketing 2001	Marketing & eBusiness	May 2001
Junk Mail, 2001: Physical and Virtual	Marketing & eBusiness	April 2001
Junk Mail, 2001: Physical and Virtual	Direct Marketing Magazine	March 2001
12 Guidelines for 21st Century Relationship Marketing	Don’t Look Back	March 2001
6 E-commerce Horrors	Marketing & eBusiness	March 2001
Whatever Happened to Relationship Marketing? Nine Big Mistakes (book chapter)	Taking Sides: Clashing Views on Controversial Issues in Marketing (a McGraw Hill-Dushkin publication)	2001
CRM American Style	Marketing & eBusiness	January 2001
Whatever Happened to Relationship Marketing? Nine Big Mistakes (book chapter)	Taking Sides: Clashing Views on Controversial Issues in Marketing (a McGraw Hill-Dushkin publication)	2001
Artful Dishonesty: Political Fundraising 2000	Direct Marketing Magazine	November 2000
The 21^st Century’s Most Loathsome Mailing Piece (So Far)	Direct Marketing Magazine	October 2000
Likeability and Direct Mail: Some Observations	Direct Marketing Magazine	September 2000
Clueless, Hopeless, and Spendthrift: Automotive Marketing 2000	Direct Marketing Magazine	August 2000
Messages, Metaphors, and Looking for Love	Direct Marketing Magazine	July 2000
Marketing in the Millennium	Direct Marketing Magazine	June 2000
How the Internet Changes Direct Mail	Direct Marketing Magazine	May 2000
Post-It Note Mailings: Tricky as a Weasel, Formulaic As a Sonnet	Direct Marketing Magazine	April 2000
The Trouble with Direct Marketing, Revisited	Direct Marketing Magazine	March 2000
A Postmodern Mutation: Fund-Raising Sweepstakes	Direct Marketing Magazine	February 2000
After the Goldrush	Direct Marketing Magazine	January 2000
The Millennial Mountain of Catalogs, and Some Thoughts on Database Marketing	Direct Marketing	December 1999
Whither Database Marketing, Telemarketing, Political Fund Raising, J. Peterman, and E-Mail?	Direct Marketing	November 1999
Geico: The Dangers of Wit, and the Reinvention of Long Copy	Direct Marketing	October 1999
14 Myths of Marketing: Why Not Let Them Go in Time for the New Millennium?	Direct Marketing	September 1999
The Culture of the Mailbox, 1999: Boys Toys, Post-Feminism, and Liddy Dole	Direct Marketing	August 1999
Rethinking Direct Mail for the 21^st Century	Direct Marketing	July 1999
The Internet, Amazon.com, and Book-of-the- Month Club	Direct Marketing	June 1999
Whatever Happened to Relationship Marketing? Nine Big Mistakes	Direct Marketing	May 1999
Publishers Clearing House: Diabolic Scheme Or Unintended Consequences?	Direct Marketing	April 1999
Sweepstakes 1999: A Look at the Newly Chastened American Family Publishers	Direct Marketing	March 1999
Testing DMA's Mail Preference Service… Some Interesting Results	Direct Marketing	February 1999
A Galaxy of Catalogs, As Mass Marketing Takes Hold	Direct Marketing	January 1999
The Great Age of Snake-Oil	Swift Newsletter of the James Randi Educational Foundation	Vol. 2 # 3 & 4 1998
A Straightforward Sweepstakes…And Today's Worst Direct Mail	Direct Marketing	December 1998
Cigarettes Are Good for You! And--They're Not Addictive	Direct Marketing	November 1998
Shrewder Marketing: Strongly Graphic Direct Marketing	Bottom Line/Business	November 1998
The Great Age of Snake-Oil	Direct Marketing	October 1998
Negative Option and Mistaken Identity	Direct Marketing	September 1998
"Interactive" Helps Redefine Direct Niche	Advertising Age	September 7, 1998
Boomers and Branding: The Agonies of AARP	Direct Marketing	August 1998
Personalization and Authenticity	Direct Marketing	July 1998
The Direct Marketing Juggernaut, 1998: Failed Predictions, Botched Relationships, Sleaze, and Success	Direct Marketing	June 1998
Fear, Loathing, and Auto Insurance	Direct Marketing	May 1998
Book-of-the-Month Club, Icons, Surfaces, and the Nature of Reality in 1998	Direct Marketing	April 1998
American Family Publishers: Strikes Millennial Notes, Creating Ethical Quandaries	Direct Marketing	March 1998
Millennial Fever	The Advertiser (Association of National Advertisers)	March 1998
The Myth of Database Marketing	Direct Marketing	February 1998
They Can Deregulate, But They Can’t Communicate: Utilities, Telecoms, and Their Struggles with Direct Mail	Direct Marketing	January 1998
Lands’ End Masterpiece Emerges from Avalanche of Catalogs	Direct Marketing	December 1997
Millennial Fever	American Demographics	December 1997
The Big, the Bold, and the Bad	Direct Marketing	November 1997
Strange Bedfellows	Across the Board	October 1997
Build Your Brands, Databases to Survive in New Millennium	Business Marketing	October 1997
How Will Marketers Handle the End of the Millennium	Direct Marketing	October 1997
Grandpa Wore A Nose Ring	Forbes Magazine	September 22, 1997
Millennium Fever: Catch It Today	Potentials in Marketing	September 1997
The Competent and the Consummate: Why Rodale Rules	Direct Marketing	September 1997
Sleaze, Squalor, Horror: Direct Marketing At Its Worst	Direct Marketing	August 1997
On Failed Prophecies, Flawed Targeting and Misattributed Print Ads	Direct Marketing	June 1997
AARP: Slaying the Mail-Order Insurance Dragon	Direct Marketing	May 1997
Millennial Fever®: The Cultural Logic of Heaven’s Gate	Media Central http://www.mediacentral.com/Direct	April 11, 1997
Executive Advantage: Impeccable Direct Mail, Slightly Smudged by Subtextual Errors	Direct Marketing	April 1997
Advertising and Interactive Marketing Why the Twain Can’t Meet:	Journal of Direct Marketing	Spring 1997 Vol. 11 No. 2
Direct Mail Cleverness and Cluelessness	Direct Marketing	March 1997
Millennium Approaches, Preceded By American Family Publishers and Publishers Clearing House	Direct Marketing	February 1997
The World Is Ending (But Don’t Tell Neiman Marcus!)	Direct Marketing	January 1997
Smoke and Fire: Mail-Order Cigarettes?	Direct Marketing	December 1996
Millennial Fever®: Dogs, Angels and Customer Service	Media Central http://www.mediacentral.com/Direct	January 27, 1997
Deconstructing L.L. Bean’s New Holiday Catalog—A Masterpiece of Its Genre	Direct Marketing	November 1996
Millennial Fever®: How to Deal with Your Customers’ Stress	Media Central http://www.mediacentral.com/Direct	November 25, 1996
Millennial Fever: Maximizing Profits in a Time of Change	Direct	November 1996
Roots and Hoots: Genealogy as a Mail-Order Art	Direct Marketing	October 1996
Millennial Fever®: Packaging, Processing, and Passion	Media Central http://www.mediacentral.com/Direct	October 7, 1996
Pets, Pests, And Paranoia: Direct Marketing In All Its Glory	Direct Marketing	September 1996
Millennial Fever®: Counting, Countdowns, and Marketing Communications	Media Central http://www.mediacentral.com/Direct	August 19, 1996
Whither Database Marketing	Direct Marketing	July 1996
A Great Direct Mail Package Can Last Beyond a Human Generation	Direct Marketing	June 1996
Promoting Business Seminars Effectively	Direct Marketing	May 1996
Millennial Fever®: It's the Beginning of the End	Media Central: http://www.mediacentral.com/Direct	May 6, 1996
Targeting Pet Owners and Smokers	Direct Marketing	April 1996
Is Everybody All Sweepstaked Out?	Direct Marketing	March 1996
Bad Targeting Can Sometimes Be Overcome by Good Process	Direct Marketing	February 1996
What Could Be More Successful than Telemarketing?	Direct Marketing	January 1996
The 1995 Catalog Cornucopia	Direct Marketing	December 1995
Technology: Terrific When It Works, Really Awful When It Doesn't	Direct Marketing	November 1995
No More Consumers: A Linguistic Manifesto for Relationship Marketers	Direct Marketing	October 1995
Triple A Has Been Around Forever, and It's One of the Larger Groups of Anything Anywhere	Direct Marketing	September 1995
When It's None of Our Business	Phone+	August 1995
Intimations of Mortality Masked as a Direct Mail Solicitation	Direct Marketing	August 1995
Dumb Attitudes on Privacy Could Mean Disaster for Banks	American Banker's Management Strategies	August 7, 1995
Preparing for Market Shock	Circulation Management	August 1995
Don't Leave Customers Unfulfilled	Sales & Marketing Management	August 1995
Direct Mail Is Working, Maybe Better Than Ever Before	Direct Marketing	July 1995
It's Time to Sound the Privacy Alarm	Journal of Direct Marketing	Summer 1995 Vol. 9, No. 3
Effective Postmodern Marketing: Blending Technology and Psychology	Direct Marketing	June 1995
Media of Convenience: Marketers Offering Stress-Free Consumption Hold Big Edge in the Nineties and Beyond	Inside Media	June 7 - 21, 1995
Surviving in a Mail Dominated World: How to Design Direct Mail Pieces that Get Read	Sales & Marketing Management	June 1995
Creating a Magalog That Sells: The author’s favorite direct mail piece of 1995 so far is a magalog for books.	Direct Marketing	May 1995
This Month the Author Examines Mailings Touting the Latest, Grandest Automobiles and Shares Some of His Family's Recent Mail Order Experiences.	Direct Marketing	April 1995
Integrate, Don't Dis-integrate	Sales & Marketing Management	April 1995
This Month the Author Examines Four Mailings He Received from The New York Book Review.	Direct Marketing	March 1995
The Postmodern Telephone	Direct	February 1995
This Month the Author Examines the Good and the Bad in Recent Mailings Created by the American Family Publishers and Publishers Clearing House	Direct Marketing	February 1995
It's Five Years Away, but Millennium Fever is Now	Advertising Age	February 23, 1995
How to Avoid Data-Gate	Sales & Marketing Management	February 1995
This Month the Author Takes a Look at His Holiday Mail...	Direct Marketing	January 1995
Direct Marketing Worldwide	Journal of Direct Marketing	Winter 1994, Vol 8, No. 1
Generating Leads Scientifically	Sales & Marketing Management	December 1994
This Month the Author Takes a Look at "Sleazestakes"...	Direct Marketing	December 1994
This Month the Author Examines Four Postmodern Catalogs...	Direct Marketing	November 1994
Avoid Dark Side of Database Marketing	The Wall Street Journal	October 3, 1994
The Hidden Dangers of Relationship Marketing	Direct	October 1994
Plugging the Leaky Bucket	Sales & Marketing Management	October 1994
It Takes All Kinds...	Direct Marketing	October 1994
Brand-Literate Direct Marketing Newsletter: Customer Communications-- Don't Forget the Statement!	Published by MasterCard International	Fall 1994 Vol 2, No. 4
This Month the Author Examines the Mailings Conducted by Omaha Steaks	Direct Marketing	September 1994
Personalized Icons are a Novel and Often Overlooked Tactic for Capturing the Attention of Prospects.	Direct Marketing	August 1994
What Do J. Peterman and the Sharper Image Have in Common?	Direct Marketing	July 1994
Scouting Report from the Global Village	Direct	June 1994
In Examining a Mound of Mail...	Direct Marketing	June 1994
Brand-Literate Direct Marketing Newsletter: Integrated Relationship Marketing--A New Paradigm for the Mid-1990s	Published by MasterCard International	Summer 1994 Vol. 2, No. 3
Confessions of a (Gasp) Junk Mailer	Direct	May 1994
This Month the Author Looks at the Direct Mail Created for a Newsletter…	Direct Marketing	May 1994
The Coca-Cola Catalog...	Direct Marketing	April 1994
Brand-Literate Direct Marketing Newsletter: A Whole Systems Approach to Customer Service	Published by MasterCard International	Spring 1994 Vol. 2, No. 2
The Author Takes a Look at Two Well-Known Mailings...	Direct Marketing	March 1994
A New Year's Gleaning...	Direct Marketing	February 1994
Look Before Merging on the Info Highway	Direct	February 1994
Big Blue Develops a Direct Mail Series That Falls Flat ...	Direct Marketing	January 1994
Brand-Literate Direct Marketing Newsletter: Integrating MasterCard's New Advertising Themes into Direct Mail and Other Marketing Communications	Published by MasterCard International	Winter 1994 Vol. 2, No. 1
This Month the Author Examines Response Provoking Pieces...	Direct Marketing	December 1993
This Month the Author Examines Some Mailings Done by Museums...	Direct Marketing	November 1993
Mid-Tech Can Make You Climb the Wall	Direct	November 1993
Boardroom Lists Continue to Stimulate, Titillate, Amuse and Inform	Direct Marketing	October 1993
Brand-Literate Direct Marketing Newsletter: Fighting Attrition through the Right Customer-Contact Strategy	Published by MasterCard International	Fall 1993 Vol. 1, No. 4
Clean, Green and Restrictive: New Zealand Passes A Privacy Bill	The Cowles Report on Database Marketing	September 1993
This Month the Author Examines Mailings Sent by Two American Icons	Direct Marketing	September 1993
Beyond 2000: The Future of Direct Marketing (Chapter 19, Financial Services Direct Marketing: Investing for the Future)	Book published by NTC Business Books	1993
On 800 Numbers	The Cowles Report on Database Marketing	August 1993
If You Do Something Long Enough, You Should Get it Right.	Direct Marketing	August 1993
This Month the Author Offers Insights on Brand Awareness...	Direct Marketing	July 1993
Brand-Literate Direct Marketing Newsletter: Direct Mail Creative-- The New Differentiator	Published by MasterCard International	Summer 1993 Vol. 1, No. 3
When You Do Something That Will Result in Your Name Ending Up on a Mailing List...	Direct Marketing	June 1993
A Warning for Direct Mail Users...	Direct Marketing	May 1993
There's a Time and Place for Everything...	Direct Marketing	April 1993
Brand-Literate Direct Marketing Newsletter: Telemarketing and Brand Equity--The New Equation for the 1990s	Published by MasterCard International	Spring 1993 Vol., 1, No. 2
Automobile Manufacturers and Dealers...	Direct Marketing	March 1993
An Action Plan For Dealing With Privacy	The Cowles Report on Database Marketing	February 1993
Boardroom Mailings Embrace Powerhouse Marketing Skill...	Direct Marketing	February 1993
The Mailings Designed by Organizations That Offer Direct Marketing-Oriented Conferences...	Direct Marketing	January 1993
Brand-Literate Direct Marketing Newsletter: Why Strong Brands Answer Consumer Concerns in the 1990s	Published by MasterCard International	Winter 1993 Vol. 1, No. 1
The Direct Marketing Handbook, 2^nd Edition (Chapter 46, Financial Services Marketing)	Book published by McGraw-Hill, Inc.	1992
Rodale Press...	Direct Marketing	December 1992
Of Crocodiles and Marketers... The Smithsonian Is Well-Known For Its Professional Direct Mail Pieces...	Direct Marketing	November 1992
While Most Consumers Think That All Sweepstakes Are The Same...	Direct Marketing	October 1992
All MCI Friends & Family Mailing...	Direct Marketing	September 1992
One Mailer Uses an Inhumane Approach...	Direct Marketing	August 1992
The Bankruptcy of Mass Advertising	Direct Marketing	July 1992
The Body Shop's Catalog ...	Direct Marketing	July 1992
Yesterday's Tolerable Business-To-Business Marketing Efforts Spell Disaster In Today's Market Place (Lead Quality/Quantity Trade-Off Matrix)	Direct Marketing	June 1992
Database: More Than Just Another Development in DM	Direct Marketing	June 1992
Direct Marketing Takes New Directions	Financial Marketing (published by FIMA)	May/June 1992
Sharper Image Has Successfully Reinvented Itself In a Recent Catalog	Direct Marketing	May 1992
A Sports Illustrated Mailing...	Direct Marketing	April 1992
In Search of DataBase Marketing	Direct	March/April 1992
What Is So Fishy About Pacific Bell's Business-to-Business Mailing...	Direct Marketing	March 1992
Club Med's Personalized Mailings...	Direct Marketing	February 1992
What Are Microworld Direct Mail Users and Why Are They Setting the Right Tone for the Times?	Direct Marketing	January 1992
Direct Mail Often Looks and Reads As It Did 15 Years Ago.	Direct Marketing	December 1991
Are Marketers Practicing What They Are Preaching?	Direct Marketing	November 1991
American Express' Classic Letters...	Direct Marketing	October 1991
The Author Examines Four Solicitations That Demonstrate Overgrazing on the Part of Eco-Mailers...	Direct Marketing	September 1991
The Author Details Why the Forbes Mailing Is Predicted to Travel Far.	Direct Marketing	August 1991
Advertising Psychology Meets Marketing Technology	Direct	July 1991
What Sets the Smith & Hawken Catalog Apart	Direct Marketing	July 1991
The J. Peterman Owner's Manual and MCI's New Friends & Family Promotion...	Direct Marketing	June 1991
Marketing Overseas--Where Less Counts for More	Direct	May 1991
The Author Examines One Direct Mail Package Which Could Be Called the Bad and Ugly...	Direct Marketing	May 1991
The Author Examines One Direct Mail Piece Which Squanders Copy...	Direct Marketing	April 1991
Marlboro Succeeds With a Breathless, Multifaceted Promotion	Direct Marketing	March 1991
Zoological Society Relies on Amateurish Art	Direct Marketing	February 1991
Financial Services Direct Marketing	Book published by Financial Sourcebooks	1991
The "Highlights" of One Direct Mail Package	Direct Marketing	December 1990
The Two Differing Worlds of Financial Services and Fund Raising...	Direct Marketing	November 1990
Why Brands Will Rule in the '90s	DM News	November 26, 1990
DM Can No Longer Evade Recession	DM News	October 22, 1990
Life's Minimalist Approach vs. Business Week's Snap-Pack	Direct Marketing	October 1990
This Month We Review TRW Credentials Service and AAII.	Direct Marketing	September 1990
This Month We Review Rodale Press.	Direct Marketing	August 1990
Welcome to the World of the 1990s	DM News	July 30, 1990
A Footnote to Sotheby's and Two Contrasting Catalogs	Direct Marketing	July 1990
A New Approach to the J-Word	DM News	June 25, 1990
Working In Spite of Itself?	Direct Marketing	June 1990
Two Tales of Telemarketing and an Opinion	DM News	May 28, 1990
Darwin and the Devolution of Advertising	DM News	April 30, 1990
Direct Marketing Sense and Nonsense in the Global Village	Dateline: DMA	April 1990 Vol. 5, No. 2
Citicorp's Way of Practicing Mail Order	DM News	March 26, 1990
Direct Marketing Daffynitions	DM News	February 26, 1990
Sweeps Seen as an Artifact of Our Culture	DM News	January 29, 1990
Are Privacy, Environmental Issues Clashing?	DM News	December 15, 1989
Let's Become Intelligently Proactive	DM News	November 15, 1989
Three Weeks in a Mailbox's Life	DM News	October 15, 1989
Packaged-Goods DM: An Elusive Promised Land	DM News	July 15, 1989
The Trouble with Direct Marketing	Direct Marketing	October 1988
Creative Flair Key in Today's Financial Market	DM News	October 15, 1988
Why Do We Still Have General Advertising?	DM News	September 15, 1988
Current Research Concerns: Financial Services Direct Marketing	Journal of Direct Marketing	Spring 1988 Vol.2, No. 2
Packaged Goods Firms Take A Hard Look at DM	DM News	November 1, 1987
Strategic Thinking Needed in Financial Field	DM News	October 15, 1987
Some Consumer Product Marketing Dilemmas: A Direct Marketing Perspective	Journal of Direct Marketing	Summer 1987 Vol. 1, No. 3
Producing the Leap of Faith	ABA Banking Journal	June 1987
Facing Marketing Problems	No-Load News	May/June 1987
Direct Marketing (chapter in Marketing for Financial Institutions)	Book published by The Institute of Financial Education	1987
Marketing Monograph: Direct Mail Formats	Published by FIMA	July 1986
Direct Marketing: More Than Meets the Eye	Credit Union Marketing	Fall 1985
ARTICLES ABOUT/INTERVIEWS WITH JAMES R. ROSENFIELD
Anthrax Mail Terrorism and Its Impact	KOGO Radio - San Diego, CA	October 20, 2001
Anthrax Mail Terrorism and Its Impact	WJBC Interview - Bloomington, IL	October 17, 2001
Anthrax Mail Terrorism and Its Impact	CNN..fn Interview	October 15, 2001
The Word on Privacy	Government Technology	June 2000
A Non-Phobic Marketing Man	Privacy Journal	February 2000
The Consumer Rebellion	Adweek 2000	January 10, 2000
Privacy Becoming a Public Issue	Palm Beach Post Business Section Palm Beach Florida	January 2, 2000
Internet Expected to Play Large Role	Palm Beach Post Business Section Palm Beach Florida	January 2, 2000
Jim Rosenfield on Direct Marketing in the New E-Commerce World	Boardroom Lists’ Great Conversations with the Great Direct Marketers of All Time	January 2000
“Everything about the Internet…”, DMDNY ‘99	Friday Report	May 28, 1999
Consultant says a little bit of TLC can spark sales	Automotive News	March 29, 1999
Interview Millennial Fever: The Rush is on For Y2K Branding	Brand Marketing	March 1999
Interview: Baby Boomers Turning 50, But Turning Off to AARP	Kansas City Star	February 27, 1999
Interview re J. Peterman Catalog	National Public Radio Marketplace	January 26, 1999
Millenniumania	San Diego Union Tribune	December 31, 1998/ January 1, 1999
Time to Retire the Name	Incentive Magazine	October 1998
Marketing and the New Millennium: What to Do Now and in the Year 2000	*Business Unusual* CNN Interview	September 18, 1998
Millennial Fever is Driving Consumer Behavior in New Directions	The Marketing Revolution Newsletter	March 30, 1998
Congratulations for Some Are in Order	Los Los Angeles, CA Angeles Times	January 1, 1998
Dash for Cash Takes Aim at Millennium	The Philadelphia, PA Philadelphia Inquirer	January 1, 1998
Success lies in going back to the future	Value Retail News	December 1997
Fever Pitch: The Millennium-End Soft Sell	Spin	December 1997
Making ‘Millennial Fever’ Work to be Author’s Topic (AMA Meeting 10/21/97)	Times-Dispatch Richmond, VA	October 20, 1997
Use Heritage, Nostalgia to Evoke Memories in Mature Market	Selling to Seniors	July 1997
2001: A Spaced Oddity	Marketing Tools	July 15, 1997
Marketing the Millennium	Adweek	June 9, 1997
One Man’s Quest to Cope with 2000	The Cincinnati Post	June 2, 1997
Till the new millennium: 1,000 days and counting	Lifestyles Column The Standard-Star	April 6, 1997
Canadian Database & List Day	Friday Report	February 7, 1997
Millennial Fever	The DeLay Letter	October 14, 1996
Married to the Market Direct Mail Offers with Real Impact	Imprint The Retail Challenge	Summer 1996 Vol. 8, Issue 2, 1996
The Smart Way to Use Data	Target Marketing	October 1995
A Good DM West	The DeLay Letter	August 14, 1995
Bell Atlantic Places Its Interactive Yellow Pages on Hold	Advertising Column The Wall Street Journal	June 13, 1995
The Direct Marketing Industry Takes a Look at the Perils of Interactive Technology	Advertising Column The New York Times	May 22, 1995
How to Analyze the Growing Streams of Data	Success Magazine	May 1995
Interview with James R. Rosenfield	eMarketing: Reaping Profits on the Information Highway (Book published by Putnam)	March 1995
The 2000-Year Itch	The Atlanta Journal/Constitution	February 26, 1995
Concern Raised Over Privacy on the Infohighway	Marketing News (American Marketing Asssociation)	January 2, 1995
The Source Report: Postmodern Marketing	NBC Radio Nationwide	December 18, 1994
Quotation	Privacy Journal	February 1994
Writing Direct Mail: An Inside Perspective	Business and Administration Communication, Third Edition (Book published by Irwin Press)	1994
Reference: Chapter 9	The One To One Future by Don Peppers and Martha Rogers (book published by Doubleday)	1993
The Worldwide Revolution Waiting to Happen	Direct Marketing	June 1992
Book's Message: "Know Your Audience"	*Credit Union Management (review of book Financial Services Direct Marketing)*	January 1992
Change Is The Only Constant	Target Marketing	January 1992
Murray's Insights	Direct (review of book Financial Services Direct Marketing)	November 1991
A Surprise Package	Direct Marketing	October 1991
'90s Trends Signal Database	Promo	January 1991
Wall Street Smokes	Newsweek	October 31, 1988
Saturation Plagues Financial Marketers	Target Marketing	October 1988
Pinpointing Investors	Target Marketing	September 1988
Tobacco Giants Dig Deeper Into Promotion	Advertising Age	May 23, 1988
Direct Marketing Creating the "Right Stuff"	Credit AFSA	March/April 1988
Gluttons for Punishment? Fliers Continue Using Airlines They Hate	The Wall Street Journal	November 19, 1987
Nestle Plans Retail Chocolate Shops	Advertising Age	November 9, 1987
DMA Hears Call for Self-Regulation	Advertising Age	November 2, 1987
New Direct Marketing Techniques Ring up Sales	Minnesota Success (published by Minnesota Mutual Life)	October 1987
Go for Gray, Forget the Pickup Trucks	Forbes	September 7, 1987
Direct Marketing Explored	Food and Beverage Marketing	April 1987
Getting To Know You: Data-Base Age Dawns	Adweek's Marketing Week	February 8, 1987
Cigarette Companies Lead The Way in Database Marketing: Rosenfield	DM News	April 1, 1987
Tapping the Hidden Market: Your Own Customer Base	Software Retailing	November 1984
Lands' End Approach Strikes Pay Dirt	Advertising Age	October 11, 1984
Direct Mail Means Dialog, Details, and Follow-up	Computer & Electronics Marketing	May 1984
INTERNATIONAL ARTICLES BY JAMES R. ROSENFIELD
CRM American Style	Marketing & eBusiness AUSTRALIA	January 2001
My Life as a Customer Coping withCRM	Canadian Direct Marketing News CANADA	November 2000
Artful Dishonesty: Political Fundraising 2000	Marketing & eBusiness AUSTRALIA	November 2000
Likeability and Direct Mail: Some Observations	Marketing & eBusiness AUSTRALIA	October 2000
Six Watershed Events of 2000 So Far	Canadian Direct Marketing News CANADA	September 2000
14 Mitos do Marketing	Venda Mais BRAZIL	September 2000
5 Trends to Rock Your World	Priceless Magazine AUSTRALIA	Aug/Sept 2000
11 Steps to Relationship Building in the 21^st Century	Canadian Direct Marketing News CANADA	July 2000
Millennial Fever® Revisted	Don’t Look Back NEW ZEALAND	July 2000
When Love Becomes A Virus	Marketing & ebusiness AUSTRALIA	July 2000
5 Trends to Rock Your World	Marketing & ebusiness AUSTRALIA	June 2000
The Paradoxical Internet Goldrush	Canadian Direct Marketing News CANADA	May 2000
How the Internet Changes Direct Mail	Marketing & ebusiness AUSTRALIA	May 2000
Direct Mail on Steroids	Marketing & ebusiness AUSTRALIA	April 2000
The Trouble with Direct Marketing, Revisited	Marketing & ebusiness AUSTRALIA	March 2000
Post-It Note Mailings: Tricky as a Weasel, Formulaic as a Sonnet	Don’t Look Back NEW ZEALAND	Mar/Apr 2000
14 Myths of Marketing	Priceless Magazine AUSTRALIA	Feb/Mar 2000
The Great Internet Paradox	Marketing & ebusiness AUSTRALIA	February 2000
14 Myths of Marketing	Marketing & ebusiness AUSTRALIA	January 2000
14 Myths to Shed for the New Millennium	Canadian Direct Marketing News CANADA	December 1999
After the Goldrush	Don’t Look Back NEW ZEALAND	December 1999
14 Myths of Marketing: Why Not Let Them Go in Time for the New Millennium?	Don’t Look Back NEW ZEALAND	November 1999
Strong Suits Strike Sweeps	Canadian Direct Marketing News CANADA	October 1999
American Mailbox Culture	Marketing & ebusiness AUSTRALIA	September 1999
The Culture of the American Mailbox, 1999: Boys Toys, Post-Feminism, and Liddy Dole	Don’t Look Back NEW ZEALAND	July/August 1999
DM in the 21^st Century	Marketing & ebusiness AUSTRALIA	July 1999
The Net Gathers Momentum	Marketing & ebusiness AUSTRALIA	June 1999
Opinion: Advertising and Interactive Marketing: Why the Twain Cannot Meet	Journal of Targeting, Measurement and Analysis for Marketing ENGLAND	Volume 7, #4 Summer 1999
Hidden Dangers of Relationship Marketing	Marketing & ebusiness AUSTRALIA	May 1999
Sweepstakes Schemers Targeted	Marketing & ebusiness AUSTRALIA	April 1999
South Africa DM: Out of the Blue and into the Blacks	Marketing & ebusiness AUSTRALIA	March 1999
Hidden Dangers of Relationship Marketing	Don't Look Back NEW ZEALAND	March 1999
Billowing Smoke Screen	Canadian Direct Marketing News CANADA	February 1999
Pecados Comunes: Zimbabwe	Marketing Directo BRAZIL	December 1998
Calma, Masivos, No es Para Tanto	Marketing Directo BRAZIL	December 1998
Netherlands The Wire: Dateline Maastricht, the	Don't Look Back NEW ZEALAND	Dec 1998/Jan 1999
The Great Snake-Oil Age	Canadian Direct Marketing News CANADA	December 1998
Cigarettes Are Good for You! And--They Are Not Addictive!	Marketing AUSTRALIA	December 1998
The Great Age of Snake-Oil	Marketing AUSTRALIA	November 1998
The Wire: Dateline All Over America Cigarettes Are Good for You! And--They're Not Addictive	Don't Look Back NEW ZEALAND	November 1998
Cuatro Predicciones Erroneas Respecto del Marketing Directo	Marketing Directo BRAZIL	October 1998
DM's Identity Crisis	Marketing AUSTRALIA	October 1998
The World According to Rosenfield Dateline: Canada	Don't Look Back NEW ZEALAND DMA	October 1998
The Wire: Dateline Minneapolis, MN	Don't Look Back NEW ZEALAND DMA	September 1998
Down But Not Out	Marketing AUSTRALIA	September 1998
The World According to Rosenfield Dateline: Toronto, June 1998	Don't Look Back NEW ZEALAND DMA	August 1998
Cut Conference Clutter!	Marketing AUSTRALIA	August 1998
From A Distance	Marketing AUSTRALIA	July 1998
Como Manejaran Los Marketineros el Fin del Milenio?	Marketing Directo BRAZIL	June 1998
Fear and loathing…	Marketing AUSTRALIA	June 1998
The World According to Rosenfield Dateline: Lizard Island, Queensland, Australia	Don't Look Back NEW ZEALAND DMA	June 1998
The World According to Rosenfield Dateline: Bermuda	Don't Look Back NEW ZEALAND DMA	May 1998
Party Time in the Postbox	Marketing AUSTRALIA	May 1998
Advertising and Interactive Marketing: Why the Twain Can’t Meet	Canadian Direct Marketing News CANADA	April 1998
Insight: Integration Defining Moments	Direct Response ENGLAND	April 1998
Reader’s Digest: The Glory Hath Departed	Marketing AUSTRALIA	April 1998
The World According to Rosenfield-- Millennial Fever® Part II	Don't Look Back NEW ZEALAND DMA	March 1998
World View The Caribbean We Are Sailing	Direct Response ENGLAND	March 1998
Life, the Universe & Nothing	Marketing AUSTRALIA	March 1998
Global Perspectives	Direct Hit! Audiocassette produced by Media Pty Ltd AUSTRALIA	February/March 1998
The World According to Rosenfield: Dateline On the Caribbean, en route to St. Maarten. Millennial Fever® Part I	Don’t Look Back NEW ZEALAND DMA	February/March 1998
World View Brazil Phone Fever	Direct Response ENGLAND	February 1998
The Death of Direct Mail	Marketing AUSTRALIA	February 1998
Dogs, Angels & Custom

ARTICLES AND INTERVIEWS: JAMES R. ROSENFIELD

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ARTICLES ABOUT/INTERVIEWS WITH JAMES R. ROSENFIELD

INTERNATIONAL ARTICLES BY JAMES R. ROSENFIELD