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DECONSTRUCTING “BUY 1 – GET 1 FREE!”
DIRECT MAIL: USING THEORY TO IMPROVE YOUR PRACTICES
PRIVACY AND "PERMISSION - BASED MARKETING"
WHY AMERICANS HATE ADVERTISING
BRAND AND BRANDING, REVISITED YET ONE MORE TIME AGAIN
MY COMPUTER CRASH AND OUR FAUSTIAN BARGAIN
THE CUSTOMER SERVICE QUADRANT: A SURVIVAL GUIDE
DISSERVICE, ANGLO-AMERICAN STYLE
AN APPRECIATION AND TWO DIATRIBES
CLIENTS AND AGENCIES: ALAS, THERE IS NO HOPE…
GOODBYE "INTERNET" AND HELLO "INTERNET"
DE-HORNING EMAIL'S DEVIL CHILD
THE TROUBLE WITH ADVERTISING, PART 2
THE TROUBLE WITH ADVERTISING, PART 1
DEATH AND REBIRTH OF TELEMARKETING
DEVIL'S DICTIONARY REDUX AGAIN
THE WORST JUNK E-MAIL IN HISTORY
LIES, DAMNED LIES, AND INTERNET STATISTICS
THE DEVIL'S DICTIONARY OF MARKETING REDUX
DEVIL'S DICTIONARY OF MARKETING - PART 2
DEVIL'S DICTIONARY OF MARKETING
SCENES FROM THE NEW ECONOMY: 6 COMMON E-COMMERCE HORRORS
GEICO: THE DANGERS OF WIT, AND THE RE-INVENTION OF LONG COPY
JUNK MAIL, 2001: PHYSICAL AND VIRTUAL
U.S. CIGARETTE MARKETING, 2001: THE LOWEST RING OF THE INFERNO
THE 21ST CENTURY'S MOST LOATHSOME MAILING PIECE (SO FAR)
CLUELESS, HOPELESS, AND SPENDTHRIFT: AUTOMOTIVE MARKETING, 2000
MY
LIFE AS A CUSTOMER, OR WHY "CUSTOMER RELATIONSHIP MANAGEMENT "
IS THE BIGGEST HOAX IN BUSINESS
ARTFUL DISHONESTY: POLITICAL FUNDRAISING, 2000
LIKEABILITY AND DIRECT MAIL: SOME OBSERVATIONS
MESSAGES,
METAPHORS, AND LOOKING FOR LOVE:
THE INTERNET, YEAR 2000 (AS OF MAY 24)
POST-IT NOTE MAILINGS: TRICKY AS A WEASEL, FORMULAIC AS A SONNET
WHATEVER
HAPPENED TO RELATIONSHIP MARKETING? 9 BIG MISTAKES
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| © 2008, James R. Rosenfield. All rights reserved. Use by permission only. | ||